SEO for Dental Clinics
How to Rank Higher in Google Search Results.
Search engine optimization – SEO for dental clinics – is the genie to boost your business to new horizons. SEO will single-handedly help you enhance your digital footprint, reach a wider audience, land more leads, and in turn grow your business and enhance your revenue.
Did you know that 90% of organic traffic goes to the website’s ranking on page 1 of the Google searches? Most of the audience never even bothered to go to the 2nd let alone 3rd or 4th page of the Google searches, this alone is proof of the importance of SEO on your website.
SEO improves the online visibility, credibility, and trustworthiness of the company, as your website’s ranking shows that Google itself considers your website trustworthy and recommends it to customers.
Tips for SEO for Dental Clinics
On-Page SEO for Dental Clinics
On-page SEO involves optimizing the website content in the following areas:
- Headlines
- Meta Tags
- URLs.
- Title Tags
- Images/ Videos
- Captions
- Descriptive Alt Text
The tip here is to incorporate relevant keywords in your website’s content naturally and not overdo them. Keywords help the search engines scoop through the internet and connect the searcher with the website that is ideal for their search needs. Even if your business has all the services needed by a searcher, is closer to their vicinity, and is ideal according to their budget, it won’t matter if your website lacks SEO as the searcher will not be able to come across your website when they type their prompt in the search engine.
Search engines judge the health of your website by the amount, nature, and placement of keywords in your website’s content. It is important to target keywords strategically—research the potential keywords that will boost the ranking of your website on the search engine.
Write well-structured, personalized, and helpful content. Structure your content in headings and sub-headings. Add internal and external links to enhance the connectivity of your website within itself and with other websites.
Off-Page SEO for Dental Clinics
Off-page SEO involves gaining backlinks from reputable websites and online directories. This refers to enhancing your website’s search engine ranking without making changes to the website content. The most used tactics are link-building guest posting, and social media marketing.
Backlinks serve as a vote of confidence and validation for your website as they are external links that help users land on your website. Backlinks can be earned through guest blogging, networking, and collaboration with other websites.
However, not all backlinks are treated equally, the quality of the backlinks matters more than the quantity of them. Relevant backlinks – backlinks from websites of your domain – fall under the category of quality backlinks. Backlinks from highly established and reputable websites will add to the credibility of your website and enhance its ranking in the search engine.
Guest blogging also contributes to your website’s health, this involves guest posting on relevant websites which introduces you to a wider audience and generates backlinks and recommendations for your website leading to increased organic traffic and enhanced search engine ranking.
Local SEO for Dental Clinics
GMB – Google My Business profile plays a vital role in local SEO to enhance the search engine ranking of your website. This is a tool where Google provides searchers with a short but detailed directory of local businesses. A strong GMB profile adds to the local SEO of your business and allows customers in your vicinity to find your business. This includes information about your company, its services, location, contact information, etc. It is better to add pictures in your GMB to provide potential customers with a visual introduction to your business.
Once you are done building your GMB, use Google posts to spread the word, it’ll allow the local customers to find your business.
Content Marketing and SEO
Content marketing focuses on providing value to the target audience by providing high-quality and relevant content. Creating top-rank, useful content is the key to enhancing the overall health of your website and attracting organic clicks. Some examples of content marketing include blog posts, case studies, podcasts, etc. They help in SEO by providing backlinks, gaining media traffic, and building a good reputation among the audience.
Monitoring SEO performance
Do monitor the SEO performance of your website by accessing any changes in the website traffic to assess whether the keywords used are effective or not. Stay informed with Google Analytics to assess the ranking of your company.
Impact of SEO on Digital Footprint and SEO
Investing in SEO will impact your business positively in the long run and will boost your revenue. Good quality SEO will increase the ranking of your website in search engines, attracting a large number of organic clicks. This will enhance the traffic on your website and add to your client pool.
Incorporate SEO into your website
In today’s saturated digital space, it is important to have a visible presence for your dental clinic. SEO serves as a go-to tool for this purpose. Care Catalyst Marketing specializes in On-page, Off-page, and local SEO services for our clients. We make tailored marketing campaigns, generate relevant keywords, and regularly monitor site performance to ensure your website reaches a wider audience to convert organic clicks into clients.